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AI Segmentation & Data Analysis

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AI Segmentation Tool AI Ticket & Gift Insights Customer Behavior Modeling Interactive Dashboard Promotions
The Problem

Tessitura has everything.
Getting to it is another story.

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Segments live behind the person who knows how to build them

Need everyone who bought last season but hasn't this one? That person is usually stretched thin — and your campaign waits.

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Your best prospects are invisible

Who gave last season but hasn't bought a ticket since? Who attends every year but has never donated? The signals are in Tessitura — there's just no easy way to read them together.

Quick questions take days to answer

How are single ticket sales tracking vs. last season? What's our donor renewal rate this year? Simple questions that should take seconds instead wait on someone to pull a report — if they get answered at all.

Core Capabilities

Everything in one place — segments, answers, dashboards, and tools.

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AI Segment Builder & Insights

Describe your audience in plain English and get a Tessitura-ready list in seconds. Ask about a show, a campaign, or how the season is tracking — and get a real answer instantly. No SQL, no report request, no waiting.

Plain English Tessitura SQL Saved Segments Show Performance Donor Trends

Suggested Segments

Tess Buddy automatically surfaces behavior-based groups from your patron data — so your team always has a starting point for outreach without needing to know what to look for first.

Behavior Modeling Auto-Surfaced Ready to Use
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Interactive Dashboards

Custom dashboards built alongside your executive team — pulling live from Tessitura so the numbers your leadership checks are always current, always yours.

Sales Pacing KPI Cards Week-over-Week Custom Built

One-Off Quick Tools

Create a promo code, spin up a source code and link it to a list, or handle other small Tessitura jobs that always take longer than they should — done in one click.

Promo Codes Source Codes Link to List
AI Segments & Insights

Ask for what you need.
Get an answer or a list — in seconds.

Ask who to reach, ask what's selling, ask how giving is tracking — or describe an audience and get a Tessitura-ready list. Just say it in plain English.

Tess Buddy AI
Segmentation Sync to Prospect2?
Hi! Describe the audience you want to reach and I'll build the segment for you.
Ticket buyers from last season who haven't bought yet this season
Got it — pulling patrons who purchased tickets in FY2024 with no ticket activity in FY2025 yet.
One quick question — should this list include or exclude patrons who are already in your donor records, or should it pull everyone who qualifies regardless?
Just anyone who qualifies
Proposed Segment
FY2024 Ticket Buyers — No FY2025 Purchase Yet
Patrons with ≥1 ticket purchase in FY2024 · No ticket activity in FY2025
1,284 patrons
Does this segment look right?
Customer Behavior Modeling

Every patron has a pattern.
Now you can see it.

Tess Buddy reads across your patrons' ticket history and giving records to group them by how they actually behave — what they like, when they come, how often, and how much they spend. So you always know who to reach, and what to say. When you're ready to act on a segment, one tap adds it to a list.

Patron Segments
4,219 patrons total All Seasons
Signals: 🎭 Genre 🕐 Show Time 📅 Attendance 💰 Avg Ticket 🔁 Orders / Season
Opening Night Devotees
312 patrons
Premium
🎭 GenreMixed — event-driven
🕐 Show TimeOpening Nights only
📅 Attendance
💰 Avg Ticket
🔁 Orders / Season2 – 3
Genre Loyalists
724 patrons
Predictable
🎭 GenreClassical / Opera only
🕐 Show TimeFri / Sat Evening
📅 Attendance
💰 Avg Ticket
🔁 Orders / Season3 – 4
Weekend Families
1,104 patrons
Broad Reach
🎭 GenreMusicals, Family, Dance
🕐 Show TimeSat / Sun Matinee
📅 Attendance
💰 Avg Ticket
🔁 Orders / Season1 – 2
Lapsed High-Value
445 patrons
Win-Back
🎭 GenreDrama, Opera
🕐 Show TimeWeeknight Evening
📅 Attendance
💰 Avg Ticket
🔁 Orders / Season0 — last visit 18+ mo.
Weeknight Regulars
634 patrons
Consistent
🎭 GenreDrama, Contemporary
🕐 Show TimeTue – Thu Evening
📅 Attendance
💰 Avg Ticket
🔁 Orders / Season2 – 3
Untapped Donors
388 patrons
High Potential
🎭 GenreClassical, Opera
🕐 Show TimeEvening, Flexible
📅 Attendance
💰 Avg Ticket
🎁 Giving HistoryNone — high priority
Ticket Buyer Lifecycle
Auto-populating segments that track where each patron sits in their journey — so you always know who to target and what conversion looks like for them.
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Single Ticket
Bought once. Still exploring. Prime target for a second visit offer.
+12% vs LY
Entry
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Multi Ticket
Coming back. Showing preference. Ready to be introduced to a package.
+8% vs LY
Engaged
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Package
Committed to a run of shows. High conversion candidate for a full subscription.
-3% vs LY
Committed
Subscription
Your most loyal patrons. Highest lifetime value. The goal of the entire journey.
+5% vs LY
Loyal
Interactive Dashboards

Your season at a glance.
Always up to date.

Custom interactive dashboards built alongside your executive team — pulling live from Tessitura so the numbers your leadership checks are always current, always yours.

Season 2025 · Sales Pacing
Updated Apr 24, 2025 · Week 8 of 27
All Shows Subscriptions Single Tickets
Revenue To Date
$4,140,800
82% of season goal
Tickets Sold
48,214
79% of capacity
Avg $ / Order
$241
3.1 tickets avg
Weeks Remaining
19
$870K to goal
Week Period Tickets Weekly Rev. Cumulative vs. Prior Season
Wk 8 Current Apr 18 – Apr 24 2,841 $684,240 $4,140,800 +8.4%
Wk 7 Apr 11 – Apr 17 3,104 $748,320 $3,456,560 +9.1%
Wk 6 Apr 4 – Apr 10 2,690 $648,200 $2,708,240 +6.7%
Wk 5 Mar 28 – Apr 3 2,418 $582,720 $2,060,040 −1.2%
Wk 4 Mar 21 – Mar 27 2,207 $531,920 $1,477,320 +4.3%

Ready to describe your
first segment?

Skip the sales pitch. Request a demo and we'll walk you through a live session where you can see segmentation in action — hands-on, on your own time.